Fenty Skin by Rihanna

Rihana is set to launch her skincare line Fenty Skin on July 31st. She filed a trademark registration under "Fenty Skin" label in March 2019. The brand has a combination of medicated and non medicated skincare line. It includes soaps, body products and personal care products.

Rihana once said in an interview with British Vogue, "Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide.” In 2017 she told the Time Magazine "Makeup is like a secret weapon. It can go from very subtle to a complete transformation. But for many, that secret weapon is too secret. Makeup companies often cater to women with light to medium skin tones, both in products and advertising, and sideline women of colour.” The Time Magazine listed Fenty Beauty back then in its 25 Best Inventions of 2017.

Rihana's brand, Fenty Beauty was a path-breaking invention of 2017, where she launched 40 shades of foundation along with a diverse makeup model. This was soon adopted by other leading brands acknowledging women of colour and their beauty needs.